In support of Hong Kong’s local artistic movement, Carnaby Fair collaborated with 7 subculture artists to create wearable art by infusing their aesthetic with a rebellious edge on the canvas of caps, tees and NFTs.  The artists collaborating on this cross-media project range from street artists, animators, drag performers, illustrators, and tattoo artists, 

Beyond the gallery exhibition, SUB9TURE will also host a large-scale collaborative graffiti jamming by the cult-figure and street artist, Mr. Yim (also known as ‘The Plumber King’) in conjunction with contemporary graffiti artist BOMS. Celebrating Hong Kong street culture and its legacy, this cross-generational artwork symbolizes the unity of modern and traditional graffiti art. Through this collaborative work, visitors will have the chance to witness the creativity and history of Hong Kong graffiti culture.

In addition, the Hong Kong public are invited to contribute to the wall by tagging specially-designed cartoon character stickers created by Ernest Chang to add their voice to this collective work from 10 December 2021 to 13 February 2022.

To digital art collectors, the exhibition will offer Carnaby Fair’s very first NFT collection, supported by Refinable. This collection features digital artworks of unique Hong Kong local characters wearing selected art-caps displayed at the exhibition. Beyond these digital collectibles, the owners of Carnaby Fair NFTs will also have priority access to future activities and limited-edition product drops. The auction will be live from 21 to 28 November 2021.

A portion of proceeds from the exhibition will benefit V Cycle, a social enterprise that supports Hong Kong poverty alleviation and COVID-19 stress relief. V Cycle’s projects empower the underprivileged and protect the natural world through ecological and social initiatives. 

Transforming the gallery space into a creative studio, visitors are invited to explore the diverse sub-cultures through the perspective of the featured artists, who will showcase works including digital installations, large-scale displays, and engaging interactive experiences.